So you might have heard (if you care about this kind of thing) that an indie author named John Locke (no relation to the Lost character, or the founder of Liberalism, as far as I know) recently sold 1 million books on the Kindle.
Probably moments after it happened, he used this achievement as a chance to sell his readers a book on how he did it.
It’s a short book, sixty-some pages, and he’s charging $4.99 for it. Which is sort of hilarious, because part of his marketing schema is that he sells his novels, which are a lot longer than his marketing book, for 99 cents.
In the middle of the book, Locke lays out everything that he did to become wildly successful, and in looking it over, a lot of makes sense. I won’t post his list of ideas here, because if you really want to know, well, you should buy his book. Assuming that it works, it’s worth the five bucks.
However, I did want to talk about one interesting thing the guy brings up: The Niche Market.
In short, he basically says that you need to figure out what your market is, then write TO THAT MARKET. The point is that if someone likes one of your books, they will like all of your books, and they will BUY all of your books.
In other words, you don’t want to sell a million copies of one book to different people. You want to sell 20,000 copies of one book to different people, who will then buy your next 20 books.
He says that if you’ve already started writing, that’s all right. You just have to figure out what it is about your work that people like, and then push those strengths.
After that, it’s all about getting your name out there. If you get one fan you loves your work, they’ll buy all your stuff and then recommend you to friends.
So, okay, here you go:
My work is a combination of the best aspects of Stephen King and Nicholas Sparks. I also do well with Twilight moms.
If you enjoy those kinds of novels in some combination, I can almost guarantee you’ll love my work.
Now, comes the big question: How do I tell the world that?
I’m still working on that. But now to take his second bit of advice and tell you where to buy my stuff.
And now, time to go do some thinking.